A business born from life experience and personal passion.

Isobel Morgenstern is a business professional with over 30 years of experience in advertising, real estate, and hands on senior care, recognized for building trusted relationships and managing high-level client needs. She brings a thoughtful, caring, detail oriented and organizational approach to all she does.

Since 2014 Isobel has focused on providing personalized senior life management services, helping seniors navigate daily responsibilities, including those with Alzheimer's, dementia and physical challenges. These years have made her uniquely aware and in-tune with the large spectrum of needs facing seniors and their families (who often do not have the time or geographic ability to provide the increasing need for support).

Isobel was raised in a multi-generational household in Brooklyn, NY. Her parents were both full time professional PhDs with her grandparents helping to raise her. This gave her a comfort level and true passion for seniors along with understanding the pressure on their children as aging becomes more complex. She graduated with a Bachelor's degree in Psychology from Brandeis University, lived and worked in Manhattan for a decade, and raised her 3 now grown children in Fairfield, CT since 1993.